This is an exceptional global role opportunity in Hong Kong for a creative and entrepreneurial individual, who is truly passionate about customer success, high-performing teams, innovative products, branding, and sustainability.
ELEVATE is looking for a talented B2B Product and Growth Marketing professional to promote supply chain-focused sustainability and analytics solutions. This field marketing role focuses on leading product marketing strategy, go-to-market tactics, and managing demand generation programs to drive brand awareness and business growth by effective marketing tactics.
- We look for a strategic marketer to contribute your creativity and expertise in product marketing through developing proposition, promotional campaign, and demand generation initiatives to support business growth and brand awareness.
- Develop and drive marketing plans for core services and products, from strategy to implementation.
- Leveraging knowledge of our unique product portfolio and insights, develop the product messaging and translate product features into customer value messaging.
- Create a marketing mix of inbound, outbound channels and touchpoints, managing the delivery of product marketing assets on website, email marketing, SEM, social, webinars, digital demand programs, industry partnership, client experience and other channels, which align with overall brand’s core objectives.
- Partners with sales, product, and client teams on go-to-market strategy, develop appropriate content and ideas for respective local market. Identifies industry, geographic and customer trends to build focused/ high impact positioning.
- Establish marketing growth strategies to drive marketing lead growth initiatives by identifying the business priorities and channels. Metrics-driven marketing mind with eye for creativity.
- Project management, champion marketing project workflow through system and tools.
- Maintain transparency around all marketing activities, logging results, responses, leads, sales, and retention and all that necessary, so that campaign ROI can be measured along with sales and marketing performance data.
- Track, measure, and report marketing outcomes including all marketing activities, response, leads, sales, retention, and ROI.
- 8+ years proven experience in corporate and product marketing in professional service industry
- Proven track record in project management, developing marketing plans and campaigns.
- Welcome candidates from professional services/ consultancy/ supply chain/ sustainability/ analytics/ finance industries.
- Excellent written and verbal English and Chinese.
- Exposure in creative agency and multinational corporate marketing are definitely the advantage.
- Strong multi-tasking, organization and presentation skills with a passion for high impact messaging
- Track record for engaging internally and externally at senior executive and c-suite level.
- Strong working knowledge of PowerPoint, Word and Excel and relevant marketing and CRM tools.
ELEVATE offers a competitive salary and compensation package based on experience and qualifications.